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Adcap App

Adcap is an investment web & mobile platform from Argentina, currently modernizing its experience and visual identity.

Company

Adcap Grupo Financiero

Timeline

2025 – Now

Role

Product & UX/UI Designer

Platforms

Mobile · Web

Problem

The mobile app and the website were built by separate teams that rarely talked to each other. There was no design system and no brand guidelines, and many flows were still carried over from the company’s previous app. The result felt like two different products: the same task worked differently on each platform, and the look changed from screen to screen. For a platform where people move their money, that inconsistency didn’t build trust or loyalty.

Goal

Make complex operations feel clear and safe, define a new visual identity for the platform, and build one consistent experience across mobile and web, backed by a cross-device design system.

My approach

01

Understand the rules first

Before drawing any screen, I map each operation end to end with the product and business teams: what the user commits to, what information is the most relevant when making trading decisions, what can go wrong and what needs confirming.

02

One pattern per task, on every device

The same task should work the same way on mobile and web. I define UI patterns and standards so people don’t have to relearn the product when they switch devices.

03

Build and maintain the system

I design and maintain the cross-device design system that keeps the app and the website consistent as new features ship.

My approach

01

Understand the rules first

Before drawing any screen, I map each operation end to end with the product and business teams: what the user commits to, what information is the most relevant when making trading decisions, what can go wrong and what needs confirming.

02

One pattern per task, on every device

The same task should work the same way on mobile and web. I define UI patterns and standards so people don’t have to relearn the product when they switch devices.

03

Build and maintain the system

I design and maintain the cross-device design system that keeps the app and the website consistent as new features ship.

My approach

01

Understand the rules first

Before drawing any screen, I map each operation end to end with the product and business teams: what the user commits to, what information is the most relevant when making trading decisions, what can go wrong and what needs confirming.

02

One pattern per task, on every device

The same task should work the same way on mobile and web. I define UI patterns and standards so people don’t have to relearn the product when they switch devices.

03

Build and maintain the system

I design and maintain the cross-device design system that keeps the app and the website consistent as new features ship.

Look and feel

A new visual identity, calmer and clearer, designed to make numbers easy to read.

Sections & features

Home

A home built around shortcuts and widgets, so key actions and data are one tap away. Clearer hierarchy, and the same technical information on mobile and web.

Trading flows

Bond and equity orders broken into clear and standard steps, with a full summary before confirming, so people know exactly what they’re about to execute.

Wallet

Holdings, variation and returns, each in its own view. The data is easier to read, the filters are better, and the information matches on mobile and web.

Next project

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